Taught by a seasoned and much-published case researcher and case-method teacher, this interactive workshop helps equip participants with the knowledge and skills to publish “double-impact” case research – research that resonates among fellow academics due to its impact on theory, and research that influences the effectiveness of business leaders through practitioner-focused articles and/or teaching cases discussed in business school classes.

Workshop topics include:

• The Case for Case Research: What are the unique strengths of this research method?
• Double-Impact Exemplars: Kathleen Eisenhardt, Sumantra Ghoshal, Paul Lawrence, others
• Making the Pitch: How to get companies on board.
• Be Prepared: How to gather helpful data before, during, and after the field visit.
• Listen and Learn:  How to get interviewees to open up and share.
• A Unique Genre: Varieties of Teaching Cases: Purpose, Structure, Elements
• How to Write a Teaching Case and its accompanying Teaching Note
• How and Where to Publish High-Impact Teaching Cases
• How to Write a Case Research Conference Paper
• How to Publish High-Impact Research Cases in Influential Journals                                    

This 2-day workshop helps participants prepare a short “Elevator Pitch” about a case and plan of action to research it, an outline of a teaching case and teaching note for a specific course, and a 100 word abstract for a research paper to present at a disciplinary conference.