Publishing Double-Impact Case Research: An Interactive Workshop

Schedule and location

Monday September 5th -  Tuesday September 6th
Room A-304, Aalto University BIZ (Runeberginkatu 14-16, Helsinki) 


Registration is open August 10th  - August 29th .


Professor Janis L. Gogan, Information & Process Management, Bentley University, USA.


Professor Virpi Tuunainen, Aalto University School of Business, Finland.


Taught by a seasoned and much-published case researcher and case-method teacher, this interactive workshop helps equip participants with the knowledge and skills to publish “double-impact” case research – research that resonates among fellow academics due to its impact on theory, and research that influences the effectiveness of business leaders through practitioner-focused articles and/or teaching cases discussed in business school classes.

Workshop topics include:

  • The Case for Case Research: What are the unique strengths of this research method?
  • Double-Impact Exemplars: Kathleen Eisenhardt, Sumantra Ghoshal, Paul Lawrence, others
  • Making the Pitch: How to get companies on board.
  • Be Prepared: How to gather helpful data before, during, and after the field visit.
  • Listen and Learn:  How to get interviewees to open up and share.
  • A Unique Genre: Varieties of Teaching Cases: Purpose, Structure, Elements
  • How to Write a Teaching Case and its accompanying Teaching Note
  • How and Where to Publish High-Impact Teaching Cases
  • How to Write a Case Research Conference Paper
  • How to Publish High-Impact Research Cases in Influential Journals                                    


This 2-day workshop helps participants prepare a short “Elevator Pitch” about a case and plan of action to research it, an outline of a teaching case and teaching note for a specific course, and a 100 word abstract for a research paper to present at a disciplinary conference.

Detailed Program


Day 1 (Monday 5 September) 9.00-17.00


Exemplary Double-Impact Case Researchers

Teaching Cases and Student-Centered Discussion-Based Learning

A Case Discussion and Round-Table Critiques



One Case Research Journey

Publish Your Teaching Case

Get Started!


Day 2 (Tuesday 5 September) 9.00-17.00


Teaching Note Round-Table Critiques

Relevant and Rigorous Case Research

Plan Your Case study



Team Case Elevator Pitches

Lessons Learned and Next Steps


Credit points

Doctoral students participating in the seminar can obtain  2 credit points. This requires participating on all of the days and completing the assignment.

Registration fee

This seminar is free-of-charge for member organization's staff and their PhD students. For others the participation fee is 400 €. The participation fee includes access to the event and the event materials. Lunch and dinner are not included.