Promote your research in Industry and Academia


 Room C9, in the Main Building, Tampere University (address: Kalevantie 4, Tampere)


Registration is open until August 29.


Assistant professor Andrea Janes, Free University of Bolzano-Bozen, Italy.

Assistant professor Valentina Lenarduzzi, University of Oulu.

Assistant professor Davide Taibi, Tampere University. 



In this seminar, we will describe how to successfully disseminate and promote research results to different stakeholders. During the Seminar Ph.D. students and researchers will learn the different issues and benefits of the most common communication channels, how to use them to promote their research results, and in particular, how to make a communication plan for their research work. Moreover, we will discuss about technology transfer, enabling researchers to understand how to “sell” their research results to companies that can apply them in practice.

Detailed program

September 06th: (Lecturer: Davide Taibi – Associate Professor - Tampere University)

09:00 – 12:00

  • Introduction and welcome
  • Stakeholders for your research. In this Session we will describe the needs of different stakeholders and how to approach them properly. Participants will learn which communication channels to use, how, and in which context
  • Social Media and Personal website as communication channels for researchers. In this session, we will describe ethe importance f social media channels and we will introduce approaches for “marketing” the research, making it accessible to all the stakeholders.


13:30 – 16:00

  • Exercise: Your social media campaign. In this session, we will guide the students to the creation of a simple social media strategy to advertise their research outcomes.
  • Exercise: Personal website. In this session, we will guide the students to the creation of their personal website.


September 07th: (Lecturer: Andrea Janes – Assistant professor University of Bolzano – Italy)

09:00 – 12:00

  • Technology transfer and applied research in companies: pearls and pitfalls. In this session, the students will learn what industry-academia collaborations are and how they can apply their research results in an industrial context and how to actively collaborate with companies. During the session, success and failure stories will be presented to the students, highlighting difficulties and to propose solutions. 


13:30 – 16:00

  • Exercise: Formulating offers for companies is difficult. In this exercise students should reflect and on their ongoing research and try to develop a business case to setup, communicate and apply it in an industrial context.  To facilitate this activity, small examples will be presented.


September 08th: (Lecturer: Valentina Lenarduzzi – Assistant professor University of Oulu – Finland)

09:00 – 12:00

  • Publicity chair and social media for scientific events. In this Session, students will learn hot to advertise scientific and technical events using different communication channels, and how to make a communication campaign for these events


13:30 – 16:00

  • Workshop: students’ presentation. Students will briefly present their research communication plan, and how they are planning to reach a larger audience.


Credit points

Doctoral students participating in the seminar can obtain  3 credit points. This requires participating and completing the assignments.

Registration fee

This seminar is free-of-charge for member organization's staff and their PhD students. For others the participation fee is 400 €. The participation fee includes access to the event and the event materials. Lunch and dinner are not included.