Location

Lappeenranta-Lahti University of Technology, Lappeenranta campus

Registration 

Sustainable growth ensures the social, economic, and ecological resources people enjoy today will be available for future generations. In many ways, humanity is progressing unsustainably, creating prosperity for people “here and now” at the expense of people in developing regions and future generations. The solution to this problem is about human behavior and participation on a global scale. Governments play an important role by enacting smart regulations and creating binding international agreements. Businesses can help by creating more sustainable options for consumers. Individuals play an equally important role in changing their consumption habits.

In this course, we will examine the concepts of sustainability and communication for sustainability. In addition to discussing aspects of sustainability, we will review several theories and strategies of communication that clarify the challenges and benefits of shifting public attitudes and behaviors toward a more sustainable future. Reviews of case studies and academic research will help guide discussions.

Learning Outcomes (ILO)

By the end of this course, you should be able to:

1. Define the concept of “sustainability” In your own research context
2. Discuss behavioral and communication phenomena.
3. Identify an ideal behaviour to target for change.
4. Conduct insightful audience research.
5. Implement an effective communication strategy.
6. Distinguish among the roles of multiple stakeholders.

Detailed program

Day 1: (9-19)

 9-11.30 Sustainability communication theory and practice (2-hour lecture)

               Case study presentation (30-minute lecture)

11.30-13.30 Team brainstorming (2 hours over lunch) 

13.30-16.00 Environmental psychology and audience analysis (2-hour lecture)

                     Case study presentation (30-minute lecture)

16-17.30 Teamwork and consultations

17.30-18.30 Team presentation (1 hour)

18.30-19  Wrap-up (30 minutes) 

Day 2 (9-16)

9-11.30 Application of principals in social marketing (2.5-hour lecture)

11.30 – 14.00 Teamwork (2,5 hours over lunch)

14.30-15.30 Team presentations (1 hour)

15.30-16.00 Wrap-up (30 minutes)

Credit points

Registration fee

This seminar is free-of-charge for Inforte.fi member organization's staff and their PhD students. For others the participation fee is 400 €. The participation fee includes access to the event and the event materials. Lunch and dinner are not included.