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Location Based Services/Marketing

 

Schedule and location

Monday May 28th - Tuesday  May 29th 
Main building of Turku School of Economics (Rehtorinpellonkatu 3), TuKKK T57 / Ls09 Ls09

Registration 

Registration is open May 15th-May 21st

Speakers

Professor Ranjan B. Kini, Indiana University Northwest.

Professor Reima Suomi, Turku School of Economics, Finland.

Organizer

Professor Reima Suomi, Turku School of Economics, Finland.

Overview

In the current technology environment we are able to accurately locate a person within a few feet using powerful GPS technologies.  This has been continuously opening up tremendous opportunities for vendors to offer multitude of services to customers.  Customers in embracing this type of LBS have been accommodating these services by compromising on the privacy. 

The opportunities available for organizations who have the capability to custom deliver LBS to customers with data mining and fine segmentation is unbounded.  The challenge is to clearly identify where to put efforts in terms of technologies, strategies and services. 

Although there is more research on this on practitioner side there is also significant research from the academic side.  In this mini-course we will discuss state of the area of LBS from academic and practitioner side and identify potential areas for research and study.

Detailed Program

Day 1

Monday 28.5.2018

 

10.00                 Introduction to Location Based Services (Professor Ranjan Kini)

 12.00                 Lunch

 13.00                 Location Based Services Technology (Professor Ranjan Kini)

14.30                 Coffee

15.00                 Location Management Applications in Healthcare (Professor Reima Suomi)

16.30                 Types of Products and Services for LBS (Professor Ranjan Kini)

18.00                 End of day one

18.30                 Joint dinner at Restaurant Foija (optional, at your own cost)

 

Day 2

Tuesday 29.5.2018

 

9.00                   Acceptance of Location-based services and privacy issues (Professor Ranjan Kini)

10.30                 Coffee break

11.00                 Finnish cases of location-based services (Professor Reima Suomi)

12.30                 Lunch

13.30                 Examples of LBS in use and vendors (Professor Ranjan Kini)

14.30                 Coffee

15.00                 Research opportunities of location-based services (Professor Ranjan Kini)

16.00                 End of day two

Credit points

Doctoral students participating in the seminar can obtain 2  credit points. This requires participating on all of the days and completing the assignment.

Registration fee

This seminar is free-of-charge for Inforte.fi member organization's staff and their PhD students. For others the participation fee is 400 €. The participation fee includes access to the event and the event materials. Lunch and dinner are not included.