Data-Infused Digital Goods and Services

Schedule and location

Wednesday March 11th - Thursday March 12th

The seminar will be held in Aalto University's Main building (Runeberginkatu 14-16), room Co-Create (C338-339, Aalto Service Factory).
You may find the campus map here


Registration is open January 12th - March 3rd


Professor Chee-Wee Tan, Copenhagen Business School, Denmark 


Professor Virpi Tuunainen, Aalto University, Finland


It is no big mystery that the amount of data accessible to both individuals and organizations is growing at an astonishing pace and that this phenomenon is making waves among scholars and practitioners as a frontier for innovation. To-date, most research in the field of data science has centered on its application in the realms of business intelligence and analytics. In comparison, there is a paucity of studies that has examined the possibility of leveraging data to enrich the production and consumption experience of digital goods and services. Because digital goods and services are often produced and consumed in parallel, data plays an indispensable role in facilitating and guiding this prosumption process.
This workshop is intended to introduce and explore innovative ways of infusing data into the prosumption process of digital goods and services. The workshop will be organized into two phases. The first phase will be organized as a series of interactive seminars that touch on the emergence of data-infused digital goods and services within the domains of Business-to-Business (B2B), Business-to-Consumer (B2C) and Consumer-to-Consumer (C2C). Apart from discussing the speaker’s latest research projects in the area, the interactive sessions are also designed to encourage participants to contribute ideas on how the full potential of data can be unleashed in streamlining the prosumption process of digital goods and services. In the second phase, participants will be organized into small groups to discuss opportunities and challenges for both academic research and business practices in the area of data-infused digital goods and services. The workshop will end with a round-table where each group can present key points from their discussion and the speaker will summarize.

Detailed Program

Day 1
09:00     Contemporary trends in the digitization of goods and services
10:30     Coffee break
11:00     Data-Infused Digital Goods and Services in B2B Contexts: The Case of Platformization in the Digital Payment Industry
12:30     Lunch
13:30     Data-Infused Digital Goods and Services in B2C Contexts: The Case of Touchpoint Management and Omnichannel Retailing for a Danish E-Book Retailer
15:00     Coffee Break
15:30     Data-Infused Digital Goods and Services in C2C Contexts: The Case of Information Foraging in Consumer-Generated Content
17:15     Closing
Day 2
09:00     Small Group Breakout Exercise: Challenges and Opportunities for Academic Research and Business Practice in Data-Infused Digital Goods and Services
10:30     Coffee break
11:00     Roundtable Discussion: Charting the Future for Data-Infused Digital Goods and Services
12:45     Closing

Credit points

Doctoral students participating in the seminar can obtain 2 credit points. This requires participating on both days and completing the given assignments.


Required Pre-Readings

  • Boyd, D. and Crawford, K. “Critical Questions for Big Data: Provocations for A Cultural, Technological, and Scholarly Phenomenon,” Information, Communication & Society (15:5), 2012, pp. 662-679.
  • Chen, H., Chiang, R. H. and Storey, V. C. “Business Intelligence and Analytics: From Big Data to Big Impact,” MIS Quarterly (36:4), 2012, pp. 1165-1188.
  • Dellarocas, C. “The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms,” Management Science (49:10), 2003, pp. 1407-1424.
  • Kazan, E., Tan, C. W. and Lim, E. T. K. “Towards a Framework of Digital Platform Disruption: A Comparative Study of Centralized & Decentralized Digital Payment Providers,” in Proceedings of the 25th Australasian Conference on Information Systems (ACIS 2014), Auckland, New Zealand, December 8–10, 2014.
  • Oinas-Kukkonen, H. and Harjumaa, M. “Persuasive Systems Design: Key Issues, Process Model, and System Features,” Communications of the Association for Information Systems (24:1), 2009, pp. 485-500.
  • Piotrowicz, W. and Cuthbertson, R. “Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing,” International Journal of Electronic Commerce (18:4), 2014, pp. 5-16.
  • Prahalad, C. K. and Ramaswamy, V. “Co‐Creation Experiences: The Next Practice in Value Creation,” Journal of Interactive Marketing (18:3), 2004, pp. 5-14.
  • Rigby, D. “The Future of Shopping,” Harvard Business Review (89:12), 2011, pp. 65-76.
  • Ritzer, G. and Jurgenson, N. “Production, Consumption, Prosumption: The Nature of Capitalism in the Age of the Digital ‘Prosumer’,” Journal of Consumer Culture (10:1), 2010, pp. 13-36.
  • Tan, C. W., Benbasat, I. and Cenfetelli, R. “An Exploratory Study of the Formation and Impact of Electronic Service Failures,” MIS Quarterly, 2015. (conditionally accepted)
  • Vargo, S. L., Maglio, P. P. and Akaka, M. A. “On Value and Value Co-Creation: A Service Systems and Service Logic Perspective,” European Management Journal (26:3), 2008, pp. 145-152.
  • Williams, K., Chatterjee, S. and Rossi, M. “Design of Emerging Digital Services: A Taxonomy,” European Journal of Information Systems (17:5), 2008, pp. 505-517.
  • Xie, C., Bagozzi, R. P. and Troye, S. V. “Trying to Prosume: Toward a Theory of Consumers as Co-Creators of Value,” Journal of the Academy of Marketing Science (36:1), 2008, pp. 109-122.
You may find the reading materials here. The pathkey to the materials will be sent to the participants on March 4th. If you need the pathkey earlier, please .

Registration fee

This seminar is free-of-charge for member organization's staff and their PhD students. For others the participation fee is 750 €. The participation fee includes access to the event and the event materials. Lunch and dinner are not included.