Virpi Kristiina Tuunainen is professor of information systems science at the Department of Information and Service Economy of Aalto University School of Business, and director of Aalto University Service Factory. She has been a visiting professor/researcher in University of Hong Kong, University of Texas at Austin (USA), Erasmus University Rotterdam (the Netherlands), University of Auckland (New Zealand), Roskilde University (Denmark) and Copenhagen Business School (Denmark).

Her current research focuses on ICT enabled or enhanced services, customer and community digital innovation, and creative use of ICT.  Her work has appeared in journals, such as, MIS Quarterly, Communications of the ACM, Journal of Management Information Systems, Journal of Strategic Information Systems, European Journal of Information Systens, Information & Management andInformation Society, and in conferences, such as, ICIS, ECIS and HICSS. 

She’s the Vice President of Publications of the AIS (aisnet.org), and past President of AIS SIG Services. She currently serves as senior associate editor for European Journal of Information Systems, and as a member of the editorial boards of Journal of the AIS, The Journal of Strategic Information Systems, Information Systems Journal and Electronic Markets - The International Journal of Electronic Commerce and Business Media.