Pantzar, Mika

Mika Pantzar (PhD) is acting as a research professor in National Consumer Research Centre.

He is currently working at the Academy of Finland (&Helsinki School of economics) preparing a book the working title of which is Choreography of everyday life – practice theoretic view ’. (with Elizabeth Shove). He has published over hundred articles within consumer research, design and technology studies, rhetoric of economic policy, food and future studies and systems research. Major works are published in Finnish: Domestication of technology. From science of consumption to art of consumption (Tammi, 1996) and Future home - inventing needs for domestic appliances. (Otava, 2000).