Dr. Tuure Tuunanen is professor of information systems in the faculty of information technology at the University of Jyväskylä. He is also a global faculty fellow of the Center for Service Leadership at Arizona State University. He holds a D.Sc. (Econ) from the Helsinki School of Economics. Dr. Tuunanen has worked previously, e.g., at Helsinki School of Economics and University of Auckland Business School. His research has been in the cross-sections of information systems, software engineering, and marketing science and is interested in multi-disciplinary research in the area of design science research and service innovation and design. Dr. Tuunanen’s research has been published, e.g., at J. of Management Information Systems, J. of Association for Information Systems, European J. of Information Systems, and J. of Service Research. He is an associate editor of J. of Service Research and an editorial board member at Service Science, J. of Association for Information Systems and J. Strategic Information Systems. More about his research can be found at http://www.tuunanen.fi and his publications are available at http://pubs.tuunanen.fi.