Ravi Vatrapu is a professor of human computer interaction at the Department of IT Management of the Copenhagen Business School, adjunct professor of applied computing at the Westerdals Oslo School of Arts, Communication and Technology, and director of the Centre for Business Data Analytics (bda.cbs.dk).  Prof. Vatrapu and his research group focus on big social data analytics and are developing a novel approach to computational social science called Social Set Analysis based on the enactive approach to the philosophy of mind, phenomenological approach to sociology, and the mathematics of classical, fuzzy and rough set theories. Social Set Analysis seeks to design, develop and evaluate social set analytics in terms of fundamentally novel formal models, predictive methods and visual analytics tools for big social data. Prof. Vatrapu has published journal articles, conference papers, and book chapters on social media and has given invited talks at academic as well as industry conferences. He is currently supervising ten PhD projects on various aspects of big social data analytics and multiple Master Theses projects.  Prof. Vatrapu has received external funding for big social data analytics projects from the Danish Ministry, Danish Industry Foundation, the Nordic Innovation Centre, and the EU.