Social Network Analysis

Please note: Please download the software on your laptop prior to the session and bring your laptop to class.


Thursday 13th - from 9 to 16 in G-112 Chydenius Aalto University School of Business. (Runeberginkatu 22–24, Helsinki)

Friday 14th - from 9 to 15 in A-305 The Main Building Aalto University School of Business. (Runeberginkatu 14–16, Helsinki)


Professor Molly Wasko, University of Alabama at Birmingham

Organizer: Professor Virpi Tuunainen, Aalto University



The course module will provide an overview of social network theories and social network analysis in information systems research, and implications for us as researchers and evaluators. 

In the morning of Day 1, we will discuss the emerging network paradigm in organizational research and review the basic terminology and approaches (Borgatti and Foster 2003; Borgatti 2004).  We will also discuss the different theoretical frameworks that apply a social network perspective and how these pertain to the exploration of multiple levels of analysis (Jones, Hesterly et al. 1997; Nahapiet and Ghoshal 1998; Tsai and Ghoshal 1998).  After lunch, we will discuss the implications for applying social network theories in the context of digital social networks (Ridings and Wasko 2010; Howison, Wiggins et al. 2011), and different methods for data collection.  On Day 2 we will have hands-on training running social network data using UCINET 6 (Borgatti, Everett et al. 2002). The session will end with general discussion and Q&A.

Please download the software on your laptop prior to the session and bring your laptop to class.

Attention: If You are Mac user follow these instructions to download:


Borgatti, S., M. G. Everett, et al. (2002). UCINET 6 for Windows. Natick, MA, Analytic Technologies.
Borgatti, S. P. (2004) "Introduction to Graph Theory."
Borgatti, S. P. and P. C. Foster (2003). "The Network Paradigm in Organizational Research: A Review and Typology." Journal of Management 29(6): 991-1013.
Howison, J., A. Wiggins, et al. (2011). "Validity Issues in the Use of Social Network Analysis with Digital Trace Data." Journal of the Association of Information Systems 12(12): 767-797.
Jones, C., W. S. Hesterly, et al. (1997). "A general theory of network governance: Exchange conditions and social mechanisms." Academy of Management Review 22(4): 911-945.
Nahapiet, J. and S. Ghoshal (1998). "Social capital, intellectual capital, and the organizational advantage." Academy of Management Review 23(2): 242-266.
Ridings, C. and M. M. Wasko (2010). "Online discussion group sustainability: Investigating the interplay between structural dynamics and social dynamics over time." Journal of the Association of Information Systems 11(2).
Tsai, W. and S. Ghoshal (1998). "Social capital and value creation: The role of intrafirm networks." Academy of Management Journal 41: 464-478.

Day 1 - Thursday, 13th of September

09:00 Overview of the Social Network Paradigm

10:30 Coffee break

10:45 Theoretical Frameworks Appling a Social Network Perspective

12:15 Lunch break*

13:00 Applying Social Network Perspectives in Digital Social Networks

15:00 Coffee break

15:15 Methods for Data Collection


Day 2 - Friday, 14th of September


09:00 Hands On P with UCINET 6

10:30 Coffee break

10:45 Continue with UCINET 6 Training

12:00 Discussion


*) Lunch can be bought at own expense from Restaurants Chydenia or Rafla.


This seminar is free-of-charge for member organization's staff and their PhD-students. For others the participation fee is 700 €. The participation fee includes access to the event and the event materials. Lunch and dinner are not included.


Doctoral students participating in the seminar can obtain two (2) credit points. This requires participating on both days and completing the assignments given at the seminar.