Media Management in a Converging World: Issues of Content and Infrastructure Business

In this seminar, we will cover a variety of issues ranging from content and service offerings to infrastructure provision in a converging world. Our objective is to facilitate the understanding media management across stakeholders and industry sectors in order to contribute to profitable innovation and economic growth. Throughout the seminar, we will invite discussions on specific points and participants will be encouraged to argue for or against a viewpoint.

Professor Dr. Claudia Loebbecke, M.B.A.
Dept. of Business, Media and Technology Management, University of Cologne, Germany
Bio abstract, CV, and publications:

Please, register through the link on right below the map. Participation costs 200e/person. INFORTE member organisation's staff can participate for free.  You can check the list of the member organizations when filling in the registration form. Participants are taken in the registration order, as long as there are free seats in the class room.

9:15-9:30 Opening and practicalities
9:30-11:00 Session 1
11:00-11:30 Break
11:30-12:45 Session 2
12:45-13:30 Lunch break
13:30-15:00 Session 3
15:00 Closing

One session will introduce issues around converging services. It will begin with the business basics of advertisement and sales, point to the 'convergence' issues of current offerings, and discuss the roles and business models of different players.
Another session will investigate status and issues of broadband roll-out from a business perspective. It will introduce concepts such as Next Generation Networks and Next Generation Access and will clarify arguments discussed under key words such as net neutrality, digital dividend, and the google-mania.
A third session will focus on one exemplary media sector, likely the seemingly so conservative book sector. Alternatively, participants could express a preference for mobile TV, block-busters movies, or newspapers. What industry trends are to be expected? And most importantly, what impact would those trends have for the different stakeholders including consumers?

Order and exact timing of sessions will be at the discretion of participants. All material will be made available after the seminar. There are no technical prerequisites for the course; today's consumer knowledge on new media and telecommunications will be more than sufficient.