SPEAKER
Professor Dr. Claudia Loebbecke, M.B.A.
Dept. of Business, Media and Technology Management, University of Cologne, Germany
claudia.loebbecke(at)uni-koeln.de
Bio abstract, CV, and publications: www.mtm.uni-koeln.de/team-loebbecke-home-engl.htm

REGISTRATIONS AND PRICE
Please, register through the link on right below the map. Participation costs 200e/person. INFORTE member organisation's staff can participate for free.  You can check the list of the member organizations when filling in the registration form. Participants are taken in the registration order, as long as there are free seats in the class room.

SCHEDULE
9:15-9:30 Opening and practicalities
9:30-11:00 Session 1
11:00-11:30 Break
11:30-12:45 Session 2
12:45-13:30 Lunch break
13:30-15:00 Session 3
15:00 Closing

CONTENT
One session will introduce issues around converging services. It will begin with the business basics of advertisement and sales, point to the 'convergence' issues of current offerings, and discuss the roles and business models of different players.
Another session will investigate status and issues of broadband roll-out from a business perspective. It will introduce concepts such as Next Generation Networks and Next Generation Access and will clarify arguments discussed under key words such as net neutrality, digital dividend, and the google-mania.
A third session will focus on one exemplary media sector, likely the seemingly so conservative book sector. Alternatively, participants could express a preference for mobile TV, block-busters movies, or newspapers. What industry trends are to be expected? And most importantly, what impact would those trends have for the different stakeholders including consumers?

Order and exact timing of sessions will be at the discretion of participants. All material will be made available after the seminar. There are no technical prerequisites for the course; today's consumer knowledge on new media and telecommunications will be more than sufficient.