Location Based Services/Marketing

 

Schedule and location

Monday May 28th - Tuesday  May 29th 
Main building of Turku School of Economics (Rehtorinpellonkatu 3), TuKKK T57 / Ls09 Ls09

Registration 

Registration is open May 15th-May 21st

Speakers

Professor Ranjan B. Kini, Inidana Universiity Northwest.

Organizer

Professor Reima Suomi, Turku School of Economics, Finland.

Overview

In the current technology environment we are able to accurately locate a person within a few feet using powerful GPS technologies.  This has been continuously opening up tremendous opportunities for vendors to offer multitude of services to customers.  Customers in embracing this type of LBS have been accommodating these services by compromising on the privacy. 

The opportunities available for organizations who have the capability to custom deliver LBS to customers with data mining and fine segmentation is unbounded.  The challenge is to clearly identify where to put efforts in terms of technologies, strategies and services. 

Although there is more research on this on practitioner side there is also significant research from the academic side.  In this mini-course we will discuss state of the area of LBS from academic and practitioner side and identify potential areas for research and study.

Detailed Program

Why are we here?
The importance of LBS and developments in LBS.

LBS - What is it?
The various explanations of LBS and the differences.

Advertising

Marketing

Branding

LBS is growing.  There are many variations.
The types of LBS in practice.

                           Services

Technology – changing rapidly to make possible more opportunities
The changes and developments in technologies that are improving the capabilities to offer LBS.

Location

Opt-in/Privacy - Challenges

Personal profile – Demographic and Psychographic of segment
Acceptance of LBS and challenges in the wake of Privacy issues.

                           Privacy-Trust

What is the preferred method to interact/engage?
The changing ways to interact or engage LBS users.

Geo-fencing, Geo-targeting…. Costs and Benefits
Use of Geo-fencing and other practices and their Cost-Benefits
                           External and Internal

Types of products and services for LBS
Intention of the ad?

PRACTICE of LBS
Examples of LBS in use and vendors

Where is it?

Adoption

Variation

Practice

ACADEMIC Areas studies
Where can we contribute

Gaps

Opportunities

Credit points

Doctoral students participating in the seminar can obtain 2  credit points. This requires participating on all of the days and completing the assignment.

Registration fee

This seminar is free-of-charge for Inforte.fi member organization's staff and their PhD students. For others the participation fee is 400 €. The participation fee includes access to the event and the event materials. Lunch and dinner are not included.